For the Mastersport brand – the leading manufacturer of strength training equipment in Poland, together with the Institute of Industrial Design we have prepared the launch strategy for a new, innovative product.
The strength training equipment from the Shaped line is intended both for women who regularly exercise at the gym, as well as beginners who want to get in shape.
For the purposes of the strategy, we have analyzed the results of the research conducted for us by Millward Brown which was focused on women who go to the gym and the needs of gym owners and managers as well as personal trainers.
The strategic analysis resulted in the concept of the Shaped name and brand philosophy.
Our studio has created a complete branding including the logo, ephemera, the manner of machine marking, the color scheme and material pattern books.
We have also created the marketing communication strategy which includes the guidelines for developing texts, photo shoots, and promotional videos.
The final element of the strategy was the User Experience layout and matrix of the electronic application related to the Shaped project, dedicated to the project.