For the Apus Sports brand – a producer of high-quality fitness equipment, we have created a strategy of brand development and marketing communication which is coherent with the product strategy, in which we have actively participated.
A complete visual identification of the Apus Sports brand was the result of the strategic actions. It included the logo and a series of ephemera, catalogs, product marking, videos and photo shoots.
Another area of Apus Sports’ strategic activity was taking part in the most prestigious fitness fair in Europe.
Creating the whole brand from scratch was the most challenging. All we had been given to work with was the “Apus Sports” name and the partnerships board’s deep level of commitment to the implementation of the actions.
Within less than 24 months, we created collections of brand new product designs and a complete scope of marketing and PR activities performed by our company.
Creating a complete offer of Apus Sports gym and fitness equipment from scratch, required a strong commitment.
The starting point were the expectations expressed by Apus Sports, concerning the types, the specifics and the features of the products.
Throughout the whole creative period, we cooperated closely with fitness trainers and rehabilitators. We have conducted extensive interviews with them and engaged them in ongoing consultations. They would assess the projects being developed and correct the prototypes being created on an ongoing basis.
The third, equally important group that influenced the final form of the designed gym & fitness products were users and gym owners. Their practical remarks enabled the designers to learn the full spectrum of expectations towards new products.
A whole line of fitness and gym equipment has been created as a result of the several months worth of research. They have been well received not only by the society of expert trainers and rehabilitators but also juries of prestigious competitions. The SpaceBar barbell received the Gold Medal of the Poznań International Fair. The Helium vinyl dumbbells and the Mercury Olympic weight plates went into the finals of the Dobry Wzór 2015 competition.
The branding idea for the Akukuu playroom was to communicate the ideology of smart education of children. That is how we gave birth to the series of play areas symbolised by planets visited by the brand hero – Henry the Rabbit and his friends.
Each of the play areas features measures for stimulation children’s physical, mental, intellectual and musical development.
According to the research, play is vital for a child’s development, especially at the early stages of its life. Through playing, children learn about the world that surround them. That is why it is so important to correctly furnish the play areas of a playroom, supporting children’s development. Play facilitates the synergy of various senses at all the stages of development, especially before the age of 4 and between the age of 4 and 8, when it progresses very rapidly. This group is especially interested in what a playroom has to offer.
Henry the Rabbit is the guide to the particular planets, as he travels with his friends from one to another. In the same way, children jump from one play area to another. Area to area.
Each of the play areas features illustrations on the walls, depicting Henry and his friends in various situations related to playing. For instance, the characters are jumping on a trampoline, sit on a throne or drive go karts. The planets are directly reflected in the subsequent zones of the room.
Bianka and Kazik are Henry’s friends. Each of the characters represents children from a different age group, of different personalities and genders. Such an approach shows us that this is a place for everyone who enjoys great fun, regardless of their age or gender.
We have designed a special set of tableware for children celebrating their birthdays in the playroom. It is part of the birthday package. It consists of cups, plates, napkins, hats and a crown for the birthday person.
We have also designed soft toys which can be bought at the front desk and in the playroom’s gift shop. The branded packagings serve for storing popcorn and coffee, as they are coherent with the graphical identification of the playroom.
When creating the website, the Aliso agency followed the principles consistent with the philosophy behind the playroom. The particular sections on the site are represented by different planets, and the website itself is interactive, featuring animated elements.
The Studio coordinated the creation of the animated promotional video, available at the Akukuu site which has been shown in cinemas throughout Małopolska. An original song was also created for the purposes of the spot. The characters of Henry and his friends are set into motion owing to the 3D animation techniques. The animation has been produced by the Panopticon Films studio.
For the Mastersport brand – the leading manufacturer of strength training equipment in Poland, together with the Institute of Industrial Design we have prepared the launch strategy for a new, innovative product.
The strength training equipment from the Shaped line is intended both for women who regularly exercise at the gym, as well as beginners who want to get in shape.
For the purposes of the strategy, we have analyzed the results of the research conducted for us by Millward Brown which was focused on women who go to the gym and the needs of gym owners and managers as well as personal trainers.
The strategic analysis resulted in the concept of the Shaped name and brand philosophy.
Our studio has created a complete branding including the logo, ephemera, the manner of machine marking, the color scheme and material pattern books.
We have also created the marketing communication strategy which includes the guidelines for developing texts, photo shoots, and promotional videos.
The final element of the strategy was the User Experience layout and matrix of the electronic application related to the Shaped project, dedicated to the project.